Man on the Boon is a concept store that offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating. The concept was created in collaboration between Shinsegae, Tyler Brule of Winkreative, and Wonderwall. To convey its message, we planned a product mix and built a website and blog. Tailored online communication marketing also emphasized the brand identity – both modern, yet comfortable.
SCOPE OF WORK