Howdy is an online platform run by Shinsegae group, and it pursues a lifestyle curator for mens. The branding for Howdy is based on the belief that men’s lifestyle should be curated playfully, rooted in individual taste and personal desire. Establishing its DNA and directing merchandise a product mix has been created to support the strategic direction for launching Howdy successfully. Besides its online platform, Howdy’s physical stores are located in Starfield Hanam and Goyang, one of the biggest shopping centers in Korea. Inspired by a giant vending machine, it offers pleasant experiences to customers.
Scope Of Work
- Casamia : On-GoingRebuilding the brand right now
- Hyundai Card M Point Mall : On-GoingLet's Make It Cool.
- Boon The Shop : InstagramCreating A Better Digital Customer Experience
- Boon The Shop Collection : InstagramMeet the in-house line of Seoul’s first luxury boutique
- CasestudyA Millennials' Favorite Sneaker Space
- L'Escape HotelRe-invention of Mini Bar
- Margaret HowellFinally, Margaret Howell is Available in Korea
- HowdyA Lifestyle Curator For Men
- Recto.Make the Attractive K-Fashion Designer's Label More Attractive
- Project AnneA Subscription Fashion Service For Women
- Maison MathématiquesA Mathematically Designed Lifestyle Brand
- My BoonA High-End Lifestyle Concept Store Presents Womenswear, Menswear, Accessories and Furnitures
- Man On The BoonTo Be A Patron Of Good Taste
- Shinsegae LovesLove Love Love
- SSG Food MarketA Premium Supermarket To Sell High Quality Of The Artisanal Food, Sauces, and Spices
- 2NE1 Loves Shinsegae2NE1 Really Loved Shinsegae.