Boon the Shop renovated its ground floor space to cater to the younger fashion crowd whose interests goes beyond fashion. The space is called ‘Casestudy’ and merchandises a fashion mix from designer to street as well as lifestyle products. To position it as a strong brand, we provide strategic consultation to plan a fashion mix, draw up design guideline, and work out communication strategy. Its online communication channel also emphasizes the brand and visual identity – modern and cool.
SCOPE OF WORK