2NE1 Loves Shinsegae

2NE1 Loves Shinsegae
 
Shinsegae Loves is an integrated promotion campaign to put Shinsegae ahead of the curve during the month of May. Especially, Shinsegae launched a collaboration with K-pop group 2NE1 and Los Angeles fashion label brand Chrome Hearts, which comprised a pop-up store, events a re-stylized Shinsegae headquarters, and a campaign of bold video, digital media and advertising feathering the 2NE1 singers in exclusive Chrome Hearts designs.
 
 

SCOPE OF WORK
 
ART DIRECTION
WEBSITE DEVELOPMENT
ONLINE COMMUNICATION